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Super Bowl magic in the heart of New Orleans! We delivered an unforgettable experience for Super Bowl LIX, blending cutting-edge tech with championship glory.
On Super Bowl Sunday, fans stepped inside this dazzling double-decker bus to experience NFL highlights on TCL’s massive 98” QD-Mini LED TVs—bringing every play to life with jaw-dropping clarity.
We adorned the interior with slatted walls, chevron floors, a wall of mini helmets commemorating all 32 NFL teams, and illuminated logos to craft the perfect game day hub. On the top level of the bus, we lined the floor with astroturf and created the ideal photo op for fans to pose with the iconic Vince Lombardi trophy, encased proudly in front of a custom step-and-repeat. The exterior of the bus was crowned with an extra-large TCL logo embellishment on the front and an SBLIX football extension on the side, leaving fans wanting a 98” Mini QD-LED TV of their own after the big game.
Client
TCL
Marketing Agency
Vector,
Billups
Bus Partner
Location
New Orleans
- Illumination, Photo Wall, Trophy Display, TV Wall Buildout, Vehicle Wraps