Carisma, a prominent large format printer and production house, proudly announces its collaboration with Vector Media and Rapport Worldwide to unveil an extraordinary campaign promoting the highly anticipated Garfield Movie from Sony Pictures. The campaign, showcased on double decker buses throughout Los Angeles, promises to captivate audiences with its innovative and immersive executions.

In partnership with Sony Pictures, Carisma has transformed the streets of Los Angeles into a vibrant homage to everyone’s favorite lasagna-loving feline, Garfield. This groundbreaking campaign features not one, but two distinct executions that are sure to leave a lasting impression.

The first execution involves two buses fully wrapped in Garfield’s iconic orange fur, serving as eye-catching mobile billboards that spread excitement for the upcoming movie release across the city.

In addition to the fur-wrapped buses, Carisma has brought Garfield to life in a three-dimensional masterpiece. Two buses feature a towering 12-foot-tall Garfield sculpture, fully upholstered with fur and equipped with animatronic moving eyes. This lifelike representation of Garfield is a testament to Carisma’s commitment to pushing the boundaries of creativity and innovation.

“We are thrilled to collaborate with Sony Pictures, Vector Media, and Rapport Worldwide to bring this iconic character to life in such a unique and memorable way,” said Fran Gidalowitz, CEO of Carisma. “This campaign showcases our dedication to delivering unparalleled experiences and reinforces our position as leaders in large format printing and production.”

This campaign exemplifies Carisma’s expertise in creating immersive experiences and its dedication to delivering unforgettable campaigns for clients and audiences alike.