White Claw, a popular beverage brand known for their refreshing hard seltzers, held an exclusive pop-up event in the bustling city of New York. To celebrate the launch of their new line of iced teas and lemonades, the brand enlisted the help of the renowned event planning company RMNG and RMNG leaned on Carisma. Together, we crafted an unforgettable experience that left attendees feeling revitalized and energetic.
In true RMNG fashion, the launch party was nothing short of immersive. Guests were greeted by the sight of a classic New York bodega, adorned with vibrant graffiti-style White Claw branding. The highlight of the event, however, were the three glowing refrigerators prominently displaying the entire range of White Claw Refrshr flavors.
As guests made their way through the event (and passed a custom can sculpture wall), they were transported to a chilly oasis, complete with a talented DJ spinning infectious beats. Additionally, guests were given the opportunity to get their very own Refrshr-branded tees, hats, and totes expertly painted, screen printed, or embroidered at one of the three creator stations. Overall, the event was a huge success, expertly showcasing the lively personality of the brand and the excitement surrounding the launch of their new products.