LEGO

Lego City has a tour bus, and it visited New York City and Los Angeles for a day to give Lego fans a chance to play games and win prizes in a bus that was Lego inspired all the way through, including the floor that looked like a giant Lego brick. We were lucky enough to catch it on its one day visit to NYC where the Lego City Bus was parked right across its flagship store on Fifth Avenue with St Patrick’s Cathedral as a backdrop. The glass that lined the passenger side of the bus allowed those on the street to be able to share the experience.

The Lego Bus had made creative use of the space inside the bus with a ton of activities (including custom designed penguin ring toss) and prizes to be won! The attention to detail was amazing, and the floor looked like a giant Lego brick.

There was a photo op, where the Lego team was only too happy to take pictures with your phone with a backdrop starring Mech Max, Ricky Rocket, Go-To Gary and Fearless Fi.

The experience culminated with a custom installed gaming station where visitors were able to test their skill playing the just released Lego 2K Drive.

Client

LEGO

Marketing Agency

Vector Media

Location

New York & Los Angeles

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