The madness continues! In a first-of-its-kind digital promotion, the IT Strategy group at Turner Broadcasting teamed up with out-of-home vendor Vector Media and ad agency MediaVest to bring a live NCAA game feed to new state-of-the-art digital double-decker buses. The live NCAA March Madness stream is displayed on the outside of our fleet of customized NYC tour buses equipped with a 30-foot wide HD digital screen while they cruise through the streets of Manhattan, with stops at the Time Warner Center and other high-traffic neighborhoods including Herald Square and Times Square.
In June of 2015, when Fitbit began to be publicly traded on the NYSE, The Stage was there to help bring the event to life. Stationed right in front of the NYSE, The Stage became the backdrop to the incredible event. After a celebrity led workout in the plaza, the public was treated to fresh yogurt parfaits from a beautifully branded food truck!
An interactive photo booth experience was created with the installation of four giant 14’ votive candle photo booths in the highest foot traffic location in Times Square. A street team dressed in orange jumpsuits was onsite to greet and invite passersby to have their OITNB-branded photos taken at the booths. The mug shots then streamed live to the Stage and the public got to see themselves larger than life!
Legendary rap girl group Salt-N-Pepa performed at the launch of Lane Bryants #ImNoAngel lingerie campaign launch Monday and the hip hop divas were all about celebrating curves and causing a stir. Performing on top of The Stage double decker bus with the plus size campaign models, Sandra “Pepa” Denton and Cheryl “Salt” James rapped some of their hits like “Push It” and “Shoop” as they drove through the Flatiron District in Manhattan on a bus filled with women with curves for days. Behind them were models like Ashley Graham, Marquita Pring, Victoria Lee and Candace Huffine, who danced around in t-shirts with the “I’m No Angel” slogan; perhaps a not-so-subtle dig at Victoria’s Secret’s Angel campaign?
Universal hosted the trailer debut for the Fate of the Furious #F8 in Times Square NYC. It was a complete digital takeover. All the displays in view debuted the trailer at the same second! We were excited to have the full sleet of four Stage buses participating.