24 Sep Carisma Creates
SONY’S VENOM – FIRST TO MARKET WITH ANIMATED LIGHTBOX TECHNOLOGY
Carisma worked with Vector and Rapport to create another first to market application with the recent installation for SONY’s Venom movie on the sides of double-decker buses in LA and NYC. Huge, 180 square foot light boxes featuring over 2,700 LEDs were meticulously installed on the sides of the buses. Each LED was individually programmed to control both its opacity and movement.
Full-size light boxes were built to feature the face of Venom/ Tom Hardy. These light boxes included targeted lighting effects that were programmed to mimic the symbiotic movement of Venom taking over the face. The end result was a true “WOW!”