Coach X Selena: The Stage - Carisma
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Coach X Selena: The Stage

About This Project

To support the COACH and Selena Partnership, Rapport and Vector did a digital double decker takeover on The Stage and parked it outside the COACH House in Manhattan while Selena was inside the store doing a meet and greet. Carisma completely fabricated the bus interior so that guests could go inside, see all the handbags and make purchases. Photos streamed to the digital screen in realtime showing Selena posing with guests! This event, which happened back on September 13th of 2017, created lots of buzz and provided a number of great social media posts.